Lazzy’s
— 2021

Branding and packaging design for Lazzy’s.

Lazzy's chocolate is low in fat and sugar, but it hits the high tones with its fun-loving flavours. The brand's philosophy centers on the idea that confectionary should be consumed guilt free and I created a brand identity to encapsulate that. Retro typography pays tribute to the nostalgic candy shop, while simple iconography highlights confidence in its ingredients. Bold colour combinations reflect optimism and fun, mirroring its exciting flavours.