City East College
— 2017

Brand refresh for City East College.

City East College is a not-for-profit, adult learning organisation, nestled in the heart of Sydney’s East. They create growth opportunities for the community through lifelong learning.

I contributed to the development of their rebrand, with specific focus on their new logo and colour palette. My inspiration? The community’s coastal lifestyle – warm tones represent the sunset and are associated with energy, determination and passion; the cool tones represent the ocean and are associated with ambition, wisdom and creativity. The ripple icon also symbolises the positive ripple effect that a new course can inspire.