Let’s get active!
— 2021

Conceptualisation, Art Direction and Editorial Design for Boots Health & Beauty Magazine.

The brief: drive sales in-store and online, by developing a creative concept that would bring to life the ‘active’ ingredients contained in skincare products to target problem skincare areas. 

The concept: a still life photography concept that utilised sports equipment to not only play into the current activewear trend sweeping the globe, but also to creatively represent the notion of ‘active’.