Seafolly
— 2021

Seafolly SS21/22 campaign collateral.

Since 1975, Seafolly has been Australia's leading swimwear brand, embodying the spirit of Australian beach culture. For the launch of their Summer 2021/22 campaign, I created print and digital collateral that encapsulated their laid-back Australian style. Collateral included eDM’s, packaging, print advertisements, in-store signage, social assets and a new logo for their rewards program.